Project details

Client:
Charlton Athletic Football Club Academy
Location:
Charlton Athletic training ground
Services provided:
Development of their Player Care Programme
Start date:
September 2018
Completion date:
Continuing
Project brief:
Provide players with holistic education beyond what they learn on the pitch. The aim is to develop them as well-rounded individuals to help them grow up, in football and beyond.
Project challenges:
Working with highly motivated, skilled and elite athletes to help them consider life beyond football. Creating sessions and programmes to help them find other interests. Develop activities to get them to work together and socialise away from the football pitch.
Project benefits:
More well-rounded individuals, better able to deal with adversity – injuries, rejection, poor performances.